I got a great excuse to meet with my good old friend Ariel Hyatt. I first started working with Ariel when I ran the Williamsburg Jazz Festival. She was such a good resource in that she didn’t really handle us like jazzers. She did her best to plug the WJF into a more of main stream niche. We got great coverage and it the publicity did a huge amount to make the whole event – all five years of it – a tremendous success!
Ariel herself is a dynamite person with a fire-cracker personality. Everything about her and the environment she creates for herself is bright colored, bold and energetic. On top of that she is a very good listener! Here’s what wikipedia had to say about the arch-angel, Ariel:
Generally presented as an authority over the Earth and its elements, Ariel has also been called an angel of healing, wrath & creation.
Ariel’s main focus now is on social networking and web 2.0 publicity. The printed word is dying fast. Her whole push is to position her clients on as many blogs, podcasts, facebook pages, myspace pages, twitter feeds, youtube channels, mobile phone aps, etc… as possible. The goal for us is to include everyone who has ever heard us perform or ever will into a growing, interactive, social, tuned-in community of peers. We still have far to grow along these lines but I can imagine digital tendrils stretching out across our fair land and beyond our borders . . . with regular nourishment and watering these little sprouts will eventually weave a strong lattice that will throb with the blood of the tin pan beat.
Wow, Thanks Jesse – I’m BLUSHING. Seriously I know I slightly overwhelmed you with Social Media details but I am so excited to see what changes in Tin Pan Blues Band land over the next few months as you implement these powerful and fun techniques… X Ariel